前回のエントリでもちょっと触れたPublishing 2.0から。

Cats flushing toilets and rabbits eating are apparently far more entertaining than Paris Hilton ― and I have to agree that at least the bathroom cat was good for a laugh. Even the amateur rapper beats Paris.
Brands Will Have a Tough Time on YouTube – Publishing 2.0

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Here’s some advice for brands looking to tap into the success of YouTube ― remember that the users are in control, and what they think is entertaining and worth their time ― particularly as to raw humor and home-grown talent ― may not generally align with your branded content. Your value proposition needs to align with the actual value that YouTube creates for its millions of users everyday.
Brands Will Have a Tough Time on YouTube – Publishing 2.0

「Your value proposition needs to align with the actual value that YouTube creates for its millions of users everyday.」

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