一見、フツーの宣伝にしか見えないが、よく見るとなぜ「3D」なのかが分かるw


The traditional large format 2D billboard simply doesn’t cut it anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it’s presented on billboard.
HEINEKEN’S 3D BILLBOARD – The Cool Hunter

こっちは80年代のおもちゃが復活したらしいのだが、思わず欲しくなっちゃうね。


This series of gel like, squishy creatures respond to a light tap on the head by radiating a soft glow light that can be set in different modes. From strobe to dim, through to beat sensitive, the Moon Beams cater for all moods. Each character in the series is delightfully different from the other and lets off various light colors also.
MOON BEAMS – The Cool Hunter

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