After the Viacom lawsuit, I scanned Vidmeter’s “Top Videos” in an attempt to see whether Viacom (and other big media) videos constituted a large percentage of online video views. This review suggested that they did not–and, therefore, that Google/YouTube had a lot more leverage in the YouTube-Big Media negotiations than was commonly thought. Vidmeter’s analysis (which is based on a sample rather than the whole site) goes far beyond my initial scan, but the conclusions are the same:

Vidmeter: Viacom Videos Were Only 2% of YouTube Views – Internet Outsider via Techmeme

このInternet Outsiderの中の人はViacomがGooTubeを訴えてから、それらBig MediaによるコンテンツはYouTubeの中でどの程度の割合を占めているものなのかを独自に調べていたのだけど、そうこうするうちにVidmeter自身がReportを出して、結論は結局同じであったとの事。その中身は上のblogやVidmeterのReport(pdf)を読んでもらえば分かるのだけど、面倒なのでデータ部分は割愛して要点を抜き出すと、以下の部分となる。

6.1. Summary of Data
From the research performed, we have concluded that unauthorized copyright videos make up a relatively small portion of YouTube’s most popular videos and an even smaller portion of views to YouTube’s most popular videos. While the study did find a fair number of blatantly pirated full-length clips from television shows and movies, the bulk of views to removed videos consisted of music videos and short clips from comedy sketches and unique sporting events.

6. Observations and Conclusions – Analysis of Copyrighted Videos on

サンプルは無作為に選ばれたものではなく、Most Viewedから抽出された点が重要。