Peter Gabriel is one of the founding investors of a new music download service that offers tracks for free to users who are willing to listen to ads. The service, called We7 for some reason, offers MP3 versions of tracks with advertising attached to the beginning of songs. Four weeks after downloading the track, the user can then download a version without the ad. Artists get paid by the advertisers, music lovers get free tunes, and advertisers get to reach music lovers.

Peter Gabriel shakes the tree, ad-supported MP3s fall out – ars Technica

むむ。Peter Gabrielは最近こんなことをしていたのか。全然知らなかった。